Walmart and iPods – The Connection

A giant of discount retailing, Walmart Stores Inc. is a publicly held company headquartered in Bentonville, Arkansas, that specializes in the sale of discount merchandise in several different formats. One of its most prominent outlets is its flagship Walmart store, which has locations in over 2,500 communities across the United States. Click for more on… Continue reading Walmart and iPods – The Connection

What Is Marketing?

Marketing is a unique activity unlike any other form of advertising. In an age defined by digital disruption and massive social media platforms, marketing has become integral to many companies’ survival. According to the American Advertising Association, the key elements to successful marketing include creating a “hook,” “theme,” and “style,” as well as delivering the… Continue reading What Is Marketing?

Marketing Is Now an Essential Element of Business Promotion

Marketing refers to various activities that a business undertakes to advertise the sale or purchase of a particular product, service, or service. In present times, it has become one of the most effective marketing strategies for any business regardless of the size and magnitude. It has become so effective that many businesses have resorted to… Continue reading Marketing Is Now an Essential Element of Business Promotion